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Jay Rosen enthusiastically voices his dissent for mainstream media in “The People Formerly Known as the Audience.” The chapter expresses a revolt of the public against the oppression once exerted by powerful media such as the printing press, radio and television. Rosen claims that new media overturns the top-down divulgence of information by giving previously … Continue reading
In “The People Formerly Known as the Audience”, Jay Rosen declares that the audience is dead. His article is a kind of open letter to traditional media informing them that “we”, the users, have the power. By this affirmation, he means that the one-way form of communication, from the media to the audience, no longer … Continue reading
Jay Rosen’s The People Formerly Known as the Audience, asserts that Big Media do not “own the press, … don’t control production on the new platform, which isn’t one-way. There’s a new balance of power between you and us” (15). Rosen positions the audience in a position of power, nodding to Tom Curley’s view that … Continue reading
New Media Genres 