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Summary: Donald Norman’s “Affordance, Conventions, and Design”

Affordance, a term first conceptualized by J.J. Gibson, is used to refer a type of relationship that naturally occurs between an inanimate object and a person or animal. In this article, Norman refers to affordance as the actual and perceived use of a thing, and when affordances are taken advantage of, the user knows what … Continue reading

Summary: John Frow’s Genre, Chs. 1 and 3

In “Approaching Genre”, the first chapter of his 2006 text (somewhat unexcitingly) titled Genre, John Frow engages with historical and contemporary debates regarding the nature and function of generic classification in order to call for enhanced awareness of the inherently social role these literary structures serve for producers and consumers of texts. What is at stake in … Continue reading

READING RESPONSE #1-JAN. 14th-Ryan Clement

Keeping it “Real”: Augmented Reality, “New” Media, and McLuhan’s Message. In the “New Media and New Technologies” section of New Media: A Critical Introduction, a whirlwind coverage touches on the major thinkers and issues surrounding media analysis. Some of theorists discussed include Jean Baudrillard and Gilles Deleuze to Raymond Williams and the Frankfurt School to … Continue reading

Hello World!

Welcome to the class blog for English 780: New Media Genres, offered at the University of Waterloo, in Waterloo, Ontario, Canada. Look here for reading summaries, critical responses, cool photos, videos, and more, related to the question of generic forms in new media, from email to digital photography, from the politics of profile photos to … Continue reading