The users on Facebook have intellectual property rights over the content they post on Facebook, which includes photos and videos; however, users grant Facebook a transferable, sub-licensable worldwide license to use their IP content. User content is further only protected to the extent that they wish. For example, is a user chooses to make their content public on Facebook, then it can be accessed by anyone, and that is a conscious user choice for which Facebook is not responsible. Next, if users send comments and suggests to Facebook about how to improve the website, they waive their rights to be compensated
Similarly, advertisers are given little rights, whereas Facebook reserves rights over advertisements on Facebook, which includes altering in any way Facebook thinks will generate more clicks or viewers. Facebook is also not responsible for click fraud or other technological issues that may effect the cost of the advertisements, and advertisers cannot sue Facebook for this. Facebook has the right to use advertisements for its own promotional campaigns. Advertisers have no right to issue press releases or other information about their business relationship with Facebook. Facebook can reject or remove any had for any reason Facebook seems fit. Lastly, by using Facebook, users also grant Facebook the right to use their personal information to generate advertisements that target them and they have no option to opt out.
All in all, Facebook does not have its users interests at heart. The policy cleverly starts with user rights that indicates their rights to intellectual property and then slowly progresses into demonstrating the restrictions on those rights–a very rhetorical move that persuades readers and users that Facebook protects their right, when really they only protect their own.